SEO is a service that doesn’t provide results that are directly tangible. They may give us a report, showing that traffic to our website has increased. But, we can’t guarantee that the traffic is entirely genuine and well targeted. Improper sources of traffic may cause our website to get visitors who have little interest on our products or services. Worse, the traffic can be consisted mostly of bots, which are software that simulate people who visit our website. This kind of traffic useless and programs won’t buy our products or use our services. SEO scammers use traffic bots to temporarily fill our website with simulated visits, they will stay in our landing page for a few minutes and click a few more links. They may appear to be genuine, but they don’t provide us with any kind of direct benefit.
It is important to make sure that you are not being ripped off by people who seek to steal your money with fake SEO results. You should make sure that the traffic is genuine. However, scammer can be smart enough that bots go to your website through Google and other search engine results. This will make the fake traffic looks even more genuine. One big sign of scam is if the SEO provider seems to over-promise. They assure you to achieve results that can be achieved only by top consultants after spending millions of dollars in SEO comprehensive SEO campaign, which involve professional design development, content creation, SEM and other tasks that can’t be performed at low cost. It is impossible for an unknown SEO service provider to promise first page placement on highly competitive terms, like “car loan” or “used cars”.
They also seem to offer ridiculously low fee for the ambitious results they promise. You should know that excellent results in SEO don’t come cheap, although decent SEO results can still be quite affordable. For this reason, the basic thing to consider when looking for a good SEO service provider is to ensure that these providers have delivered excellent results in the past for other clients. You should check whether these results are applicable for a long term period and clients are getting genuine traffic due to these SEO campaigns. Also good SEO service providers tend to be busy, because they need to manage the workload of performing genuine and effective SEO tasks that can be guaranteed to deliver real results for clients.
Your best bet in getting a good SEO consultant is by meeting the person directly. You should make sure that they are genuine SEO professionals who can deliver you real results. However, you should know that you need to respect their time, because they are busy professionals with immense workload. If you are not certain that you will use their services, you shouldn’t waste an hour of their time, especially if they are working on a project with deadlines. However, some SEO providers have representatives who you can talk to.