You should know that the SEO industry is constantly changing and you should consider about all the latest trends. One trend that we can see today that search engines seem to focus more quality content that is denser. We have seen a lot of content on the web and we see that many of them are not really dense in information. As an example, many articles contain 1000 words, but we need to read all of them to fully understand it. So, it is important to know that for each article, we should offer enough information density, so once people complete reading our article, they will find a lot of useful bits of information that they can use. This will make our content become something that is more credible to read. It is not a good thing if people need to re-read our article 2 or 3 times to fully understand it. High information density should become a standard in your SEO campaign. By implementing this, one webpage in your website can appear in many more keywords and keyphrases. In the end, you will get increased traffic.
Another thing you should do to better survive in SEO is by focusing more on personal branding. If you are new to an industry or a niche, you will find that it is quite difficult to pitch your content to the audience. However, this should change if your personal image is already well established. So, if you want to have better success in SEO, you should also focus more on your personal branding. When people see that content was written by you, they should trust it better. By focusing more on trust, you will get more traffic, consisted of relevant and targeted audience. You also need to optimize your user experience in order to gain better performance in SEO results. People want websites that can be navigated more easily on both standard and mobile platforms. So, it means that user experience needs to be well optimized and it needs to be an important part in your entire SEO strategy. The overall user experience can significantly increase as a result and people will spend more and more time in your website.
You can better survive today’s SEO environment by incorporating elements of AI and machine learning technology. Google’s RankBrain has signified a new development in SEO world. It is essentially the extension of Hummingbird, which is used to refine any unconventional search queries. For this reason, we should expect that Google will release updates similar to RankBrain. We should adapt by making our SEO project to better match with AI and automated data interpretation. However, as long as you use common sense and focus more on quality content, you should be able to get better results. Voice search is not a new technology, but its importance in search engine industry continues to rise. Apple’s Siri appeared a few years ago and it sparked significant interest voice-activated searches. Android and other mobile platforms will continue to deliver more reliable voice search capabilities. It means that the title of our post should be made straightforward, so there’s a bigger chance that it will be picked up by voice-based features.