It is true that you can do SEO tasks without paying anything, but often you get results much too slowly. If you have a running business and needs to get revenue as soon as possible, you should make sure that you get large influx of genuine traffic that can deliver you real revenue and sales. SEO results need to be permanent, while free SEO tasks may not provide you with permanent ones, because you will need to rely on the availability of content to keep your readers interested. A proper SEO campaign involves ensuring that you have a strong brand that people will remember for a long time. It is also important to know that SEO is an ongoing process and just because you already an immense amount of traffic, it doesn’t mean that you can neglect SEO.
It is also important to know that a SEO task could take within one month or more. You shouldn’t expect that SEO will give you immediate results. Only PPC can give you instant and targeted traffic, but you need to pay for each visitor that comes to your website. If you can’t sell enough products or if your product has narrow profit margin, PPC could cause you to lose money. It is important for you to know about the real cost of SEO tasks. As an example, the SEO provider may promise to give you a package of relevant backlinks with specific price, such as $100. However, you should know that by the end of the month, you may not see real results in terms of direct increase of traffic and real boost in sales or revenue.
Many SEO tasks work for long term period and can give you permanent results. As an example, well positioned, genuine and relevant backlinks will stay at external websites for decades. They will give you constant value of authority and you will become more renowned in the industry. If you perform your own backlinking campaign, it is likely that you end with low quality, useless or even damaging backlinks. Links in forum posts and blog comments can have little or no contribution to your SEO campaign, depending on the relevance. You may get no results at all, because many forums and blogs implement no-follow linking, preventing you from gaining real benefits of backlinks. A genuine backlinking strategy will ensure that you get actual do-follow backlinks that are relevant and placed permanently on external websites with good PR value.
These long term factors can become the driving force behind your success that can last for many years to come. It means that these SEO tasks should not be considered as something that will give you immediate results. They should be seen as your building blocks in gaining long term success. You should make sure that you have enough financial reserves and you can sustain the initially low traffic and sales. If you want to get immediate results, you can combine long-term SEO projects with PPC and SEM, so your online business is able to sustain itself until real results from long-term SEO tasks start to kick in and give you genuine results.