The last decade has seen a relentless thrust by businesses to establish their online presence. With more than a billion websites, it’s easy to get lost in this e-jungle. Be it a small, medium or a large enterprise, in many cases, being visible in the online world is directly correlated with business success. Search Engines are a great tool available to site visitors to find the website that meets their requirements. Being ranked in the first page of a search query usually helps businesses engage the prospective clients effectively. The process of improving a website’s online visibility in a search engine’s results is known as Search Engine Optimization or SEO.
Web page speed and SEO
Web page speed is the time taken by a page to load completely. In 2010, post declaration of inclusion of page speed in the parameters that determine ranking of the page/ site by Google, most website owners have started paying close attention to the page speeds or load times of the pages / site.
While there can be a wide range of factors affecting your page/ site speed, the choice of a good hosting type and plan play a crucial part in it too.
Cloud Servers Help Improve Speed and Security
In Cloud Hosting, the resources needed to run the website are divided and distributed across multiple servers across the Cloud. This greatly helps load balancing and faster data transfer as multiple servers are in play. Cloud Hosting also have multiple levels of security due to which website security is bolstered. Hacked websites are demoted on search results so being a little more secure helps the overall SEO effort. Read more about Cloud Hosting and its benefits here.
A Content Delivery Network or CDN is a grid of servers which hold a replica of your website’s data. These servers share the load of a site visitor thereby offering a nimbler site experience. Typically, servers in a CDN are programmed to serve the visitors which are geographically proximal to them. This in turn helps cut down the time lag between a load-request being sent by a visitor to the page being loaded – improve site speed. Search engines prefer websites that are hosted in proximity to the visitor. And, CDN helps you achieve exactly that.
Website downtime = Fall in SEO ranks
In an official video, Matt Cutts – speaker, Google Public Relations confirmed that any website which is down for more than 15 minutes will experience an effect on its ranking.
In Cloud Hosting, since all the resources needed to host the website are distributed across multiple servers, there is no single point of failure. Which means, in case one of the servers fail, the system will seamlessly replace it with another server on the cloud without any effect on the website proceeding. This will drastically reduce the chances of website downtime.
Thus, as seed from above, with Cloud Hosting, important SEO aspects such as website speed, geo targeting, security and uptime are covered, making it a preferred choice of hosting with full SEO compatibility. Hope this helps and if there are any other aspects that I have missed out on, please feel free to mention them in the comments section below.