Keyword research is an integral part of SEO. Unfortunately, it mostly takes a back seat while “write great content” strategy is on the driving seat but both have their own importance. You can not ditch one and embrace other. You will have executed both sides by side in order to succeed.
If you want to make a difference with SEO then, you can not do that with the same tools that all your competitors are using. You will have to look at some alternative options that can give you a competitive advantage. That is where lesser known keyword research tools come into play. In this article, you will learn about five not so popular keyword research tools that are worth a try.
Keyword Everywhere is not a tool but a simple browser add-on but it is more powerful than most keyword research tool. It collects data from more than dozen keyword research tools which includes the likes of Google Search, Google Analytics, Ubersuggest, and Google Search Console to name just a few.
When you perform a search after installing this add-on, Keyword Everywhere provides you with some useful information such as per click data and search volume of the keyword you have typed. What so impressive about this add-on is that it let you download all that data in the form of a PDF, Excel or CSV file.
Following in the footsteps of Keyword Everywhere, Keyword Guru also collects data from multiple sources but the main difference here is that instead of collecting data from dozens of keyword research tool, it gathers data from top search engines. What makes this tool stand out is its ability to show you terms people are using in real time as soon as you start typing. Even though Keyword Guru will not provide you with the information regarding keyword search volume, but you can get an idea about most common searches for a seed keyword. You can get a clearer picture about which keywords and phrases your target audience is using, which can help you create a successful SEO strategy around these keywords.
According to an article published on Ahrefs, the author left this keyword tool running for 30 minutes and it generated more than 20,000 keywords, which speaks volumes about the capabilities of this amazing keyword research tool. It digs deeper into Google autocomplete and my queries. Even if you don’t want thousands of keyword suggestions, you can still use this keyword research tool, narrow down the search results by adding positive or negative filters.
If you are running an E-commerce business especially if you own an Amazon store, Merchant Words is for you. Merchant Words accumulate data from more than 1 billion Amazon actual searches around the globe. Combine that with keyword data acquired from Google and you get a powerful combo helping you make the correct volume estimates.
Test the tool for free with the limited number of keywords to get an idea about its capabilities. If you are impressed by it, the paid version of the tool will cost you $30 per month to get access to US data and $60 per month will give you access to global data. Purchasing a paid version will unlock CSV downloads, unlimited searches and round the clock customer support.
Just like keyword research is an integral part of any SEO Tip & strategy so is doing competitive analysis an important aspect of doing keyword research. That is why best SEO services in Toronto put so much emphasis on competitive analysis. Most digital marketers use tools like SEMRush and Ahrefs for this purpose but there are other options worth exploring.
One such option is the Tag Crowd. The tool takes an innovative visual approach to present data. Users will be able to visualize word frequency with the help of word, text or tag cloud. You can also see what keywords your competitors are using most frequently. This will give you a better idea about their keyword strategy. You can easily gain a competitive advantage over your competitors by outsmarting your competitors.
Which keyword research tool do you use? Feel free to share it with us in the comments section below.